What is AADT?
AADT smooths traffic into an annual daily average. WisDOT reports a year and a preliminary or final status with each current count, so compare figures only with their date and status visible.
Wisconsin Traffic Count Tool for LED Sign Planning
Compare nearby WisDOT traffic-count locations before deciding which road segment is relevant to a Wisconsin business or proposed LED sign.
Free Wisconsin traffic count tool
Search WisDOT traffic counts near an address
Enter a Wisconsin address to compare nearby WisDOT count locations, then choose the road segment that actually matches the route you want to evaluate.
Nearby WisDOT count sites
No site is selected automatically.Use the correct road segment. A nearby count may be on a ramp, cross street or different section of road—not directly in front of the business. AADT is estimated average daily vehicle traffic; it does not represent guaranteed views of a sign or identified potential customers.
Source: Wisconsin Department of Transportation (WisDOT) Traffic Count Sites. Address matching is provided by the ArcGIS World Geocoding Service; the address is sent only to perform the search and is not included in this site's analytics events.
Reading traffic data responsibly
What an AADT count can—and cannot—tell you
WisDOT defines annual average daily traffic (AADT) as the number of vehicles expected to pass a location on an average day of the year. It is a road-volume measure, not an estimate of sign impressions or customer demand.
Choose the correct segment
The closest map point may belong to a ramp, cross street or road section beyond an intersection. Match the WisDOT location description to the exact direction and segment relevant to the proposed sign.
Use it as site context
Road volume can help frame viewing opportunities, but sign setback, angle, speed, obstructions, display size, message duration and local sign rules also affect practical visibility.
Confirm before deciding
Review the official record and site conditions. AADT does not guarantee that every vehicle can see the display, that occupants notice it, or that any traveler is a likely customer.