The right exterior display starts with how the organization communicates, how people approach the property and who will manage messages after installation.
Communication challenges to solve
Recommended planning approach
Use an architectural monument design
Keep messages calm, concise and high contrast
Coordinate identification, directional and digital sign functions
Best-fit sign solutions
Most projects in this category begin with an electronic message center, an outdoor LED sign or an architectural digital monument sign. The final choice depends on the property and local rules.
Frequently asked questions
Can the display match existing building materials?
The surrounding monument and permanent identification can be designed around the property's colors and materials.
Can patient information be displayed?
Public displays should never reveal protected or confidential information. Content governance should be part of the operating plan.
Related guide
Are Digital Signs Worth It for Small Businesses?
Evaluate whether an outdoor digital sign is worth the investment for a small business using visibility, message frequency and measurement.
Read the guide